The measure of a truly remarkable (ballet) dancer is not the beauty of her lines or how graceful she is. It is in the quality of her footwork during petite allegro, because that is the most difficult skill to master. Many underestimate the sheer amount of precision, speed, strength, and…
A full hour before the formal announcement of Bin-Laden’s death, Keith Urbahn posted his speculation on the emergency presidential address. Little did he know that this Tweet would trigger an avalanche of reactions, Retweets and conversations that would beat mainstream media as well as the White…
This is the first of a few posts in which I hope to shed some light on our trek through the entrepreneurship world and our awesome experience in the 500Startups Accelerator. We are batch #000; the first class.
TL;DR: Meet people in the entrepreneurship industry and be genuinely…
There’s something about homogeneity that makes me feel ill at ease. For as long as I can remember, my social circles have been akin to UN meetups, with people from everywhere. Quite frankly, I don’t think I could survive inside a group that is too local or too white or too black or too straight or too conservative or even too liberal, etc…
The world abounds with too many exciting people for me to limit my exposure to one type.
Engineers make the best marketers because, contrary to conventional wisdom, marketing is not a “soft science.” As a VC, I’ve done due diligence on hundreds of startups and am most impressed with those that run their marketing departments like engineering shops.
Applying "Viral" to User Engagement, Monetization?
been doing some reading over the holidays (Black Swan, On Intelligence), came up with some interesting concepts for enhancing user engagement on websites.
Idea 1: getting user activation to happen is important first step… is there a way you could use “site animation" to get the user to take first step by default, or at least help them move further in that direction?
Idea 2: how could you apply the concept of “viral marketing” to user engagement, rather than distribution? guessing this would be something like optimizing one user action to lead quickly to several others. feels a little bit like game behavior; maybe i’m covering territory others have already thought about.
Idea 3: this is more about monetization than engagement, but if we extend the idea above about “viral marketing” applied to monetization, what would that look like? possibly something like affiliate marketing? or cross-sell / up-sell? concepts would be around driving expanded monetization from previous actions / monetizations. could be from same user to same user (cross-sell / up-sell, followup purchase offers at a later date), or from one user to another (multi-customer discounts / coupons, affiliate marketing).
interesting ideas to work with further. want to play around with these more.