been doing some reading over the holidays (Black Swan, On Intelligence), came up with some interesting concepts for enhancing user engagement on websites.
- Idea 1: getting user activation to happen is important first step… is there a way you could use “site animation” to get the user to take first step by default, or at least help them move further in that direction?
- Idea 2: how could you apply the concept of “viral marketing” to user engagement, rather than distribution? guessing this would be something like optimizing one user action to lead quickly to several others. feels a little bit like game behavior; maybe i’m covering territory others have already thought about.
- Idea 3: this is more about monetization than engagement, but if we extend the idea above about “viral marketing” applied to monetization, what would that look like? possibly something like affiliate marketing? or cross-sell / up-sell? concepts would be around driving expanded monetization from previous actions / monetizations. could be from same user to same user (cross-sell / up-sell, followup purchase offers at a later date), or from one user to another (multi-customer discounts / coupons, affiliate marketing).
interesting ideas to work with further. want to play around with these more.