TK's Tumblr: Notes from Kathy Sierra fireside chat at @500Startups
Kathy Sierra
(aka “Creating Passionate Users”: http://headrush.typepad.com)
1. Focus on making people feel “I’m awesome”2. Help people connect with the bigger cooler thing that encompasses your product. If you make this clear, the next big upgrade for your product won’t have to be sold. It’ll be obvious to them.
3. Don’t make a better X, Make a better…
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